About NOWHOW
NOWHOW was launched in 2021 by two founders with eclectic backgrounds. A Berlin-based designer with a background as a European stage choreographer and a leather craftsman who ran a shoe repair business in Berlin teamed together to create their original leather brand. “NOWHOW” is a coined word that combines “now” and “how can I do?” symbolizing the two founder’s concept, “How to best live and strive in the moment.”
Based on their professional experience in repairing, the brand’s philosophy is to create quality items that last for a long time with repeated maintenance and repair. Regardless of the gender and age of the end-user, NOWHOW wishes to propose new ways to think how we consume. NOWHOW does not use ready-made parts including buckles as much as possible. The brand confronts environmental and human rights issues caused by fast fashion production, NOWHOW creates products that are slow to wear and provide long-term repair services. They only produce a necessary number of products based on a complete order system without keeping inventory. All processes are done at their atelier in Berlin with sustainability in mind, where waste is reduced as much as possible.
The designer will be present at &SHOP Aoyama on Saturday, March 25th and Sunday, the 26th. This is a rare opportunity to consult your personal order directly while speaking to the designers. We very much look forward to your visit.
