There is no option not to come! After all, I\u2019m designing clothes for people in Japan to wear. For me, it\u2019s crucial to actually experience being in the stores, observing and communicating with customers of various ages and styles. Not all designers from the well-known labels necessarily engage in this, though, which I find to be a missed opportunity. To truly express one\u2019s creativity and be embraced, you first have to understand your customer. That\u2019s why I immediately booked a ticket to Japan (laughs).<\/p>\n"}]}]},{"acf_fc_layout":"flexible_images","images_list":[{"acf_fc_layout":"one_column","image":{"ID":27597,"id":27597,"title":"230825-48_s","filename":"230825-48_s.jpg","filesize":137759,"url":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s.jpg","link":"https:\/\/arts-science.com\/en\/editorial\/zanini_as_23aw_interview\/230825-48_s\/","alt":"","author":"1","description":"","caption":"","name":"230825-48_s","status":"inherit","uploaded_to":27595,"date":"2023-09-20 06:41:45","modified":"2024-09-04 11:39:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/arts-science.com\/en\/wp\/wp-includes\/images\/media\/default.png","width":1080,"height":720,"sizes":{"thumbnail":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s.jpg","1536x1536-width":1080,"1536x1536-height":720,"2048x2048":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-48_s.jpg","2048x2048-width":1080,"2048x2048-height":720}},"comment":""}]},{"acf_fc_layout":"flexible_interview","repeater_interview":[{"interview_heading":"Your commitment to engaging with customers comes across very clearly. It was also evident in your visual presentation for this collection. It appears that your interest in people serves as inspiration for your work.","interview_answer":[{"name":"Zanini","answer":"
Absolutely \u2013 that\u2019s especially true for this collection. Now, through this collection, I\u2019m starting to see various things. For instance, I realize that I\u2019m not really interested in the fashion mainstream. Or as another example, I notice that in photo presentations, the emotions seem to come through more vividly when the subjects aren\u2019t professional models. It feels more genuine. That\u2019s why we strive for our collection to be authentic. We want it to resonate with a niche audience who appreciates our dedication to quality fabrics, craftsmanship, and our uncompromising approach to creating something unique. We aspire to create clothing for those who truly love and value authenticity.<\/p>\n"}]},{"interview_heading":"Are there any differences in the creative process between designing this collection, \uff1cZANINI with ARTS&SCIENCE\uff1e and your own brand, \uff1cZANINI\uff1e?","interview_answer":[{"name":"Zanini","answer":"
There\u2019s a significant difference in the sense that I have to consider the A&S worldview. When I work on this collection, I start by editing my own ideas. Then I consider the expression and craftsmanship of A&S while removing any unnecessary elements. At this point, my mind is filled with people and things I am familiar with and with the presence of A&S and Sonya. It\u2019s not just my creation alone \u2013 I believe that the collaboration between these two brands is an important endeavor.<\/p>\n"}]}]},{"acf_fc_layout":"flexible_images","images_list":[{"acf_fc_layout":"one_column","image":{"ID":27589,"id":27589,"title":"editorial_main-food","filename":"editorial_main-food.jpg","filesize":532880,"url":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food.jpg","link":"https:\/\/arts-science.com\/en\/editorial\/zanini_as_23aw_portrait2\/editorial_main-food\/","alt":"","author":"1","description":"","caption":"","name":"editorial_main-food","status":"inherit","uploaded_to":27575,"date":"2023-09-20 01:07:29","modified":"2024-09-04 11:36:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/arts-science.com\/en\/wp\/wp-includes\/images\/media\/default.png","width":1520,"height":1086,"sizes":{"thumbnail":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food-768x549.jpg","medium_large-width":768,"medium_large-height":549,"large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food-1024x732.jpg","large-width":1024,"large-height":732,"1536x1536":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food.jpg","1536x1536-width":1520,"1536x1536-height":1086,"2048x2048":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/09\/editorial_main-food.jpg","2048x2048-width":1520,"2048x2048-height":1086}},"comment":"\u4eca\u56de\u306e\u5199\u771f\u8868\u73fe\uff08Portrait 02 - \u6599\u7406\u4eba\u30fb\u91d1\u7d99\u304e\u4f5c\u5bb6\uff09"}]},{"acf_fc_layout":"flexible_interview","repeater_interview":[{"interview_heading":"You have an impressive career as a designer, having been creative director at Halston, ROCHAS, Schiaparelli, and others. As a professional, you come across as someone who understands exactly what you need to do in a given environment.","interview_answer":[{"name":"Zanini","answer":"
Yes, indeed. When I was working for a brand, the brand always came first, and my own sensibilities came second. I poured all my experience, knowledge, and creativity into creating for that brand. But our collection is different. It doesn\u2019t feel like designing for someone else; it feels like creating something that we ourselves love. I think that’s because A&S and I have a lot in common.<\/p>\n"}]}]},{"acf_fc_layout":"flexible_images","images_list":[{"acf_fc_layout":"one_column","image":{"ID":27598,"id":27598,"title":"230825-2_s","filename":"230825-2_s.jpg","filesize":189421,"url":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s.jpg","link":"https:\/\/arts-science.com\/en\/editorial\/zanini_as_23aw_interview\/230825-2_s\/","alt":"","author":"1","description":"","caption":"","name":"230825-2_s","status":"inherit","uploaded_to":27595,"date":"2023-09-20 06:44:19","modified":"2024-09-04 11:39:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/arts-science.com\/en\/wp\/wp-includes\/images\/media\/default.png","width":1080,"height":720,"sizes":{"thumbnail":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s.jpg","1536x1536-width":1080,"1536x1536-height":720,"2048x2048":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-2_s.jpg","2048x2048-width":1080,"2048x2048-height":720}},"comment":""}]},{"acf_fc_layout":"flexible_interview","repeater_interview":[{"interview_heading":"We\u2019re very glad to hear you say so. We\u2019d like to hear your thoughts about the clothing production process in Japan, specifically about what we call \u2018toile check.\u2019 We sometimes feel that it\u2019s challenging not to get too involved from the A&S side at the toile check stage, to avoid interfering too much with the design...The balance is quite tricky.","interview_answer":[{"name":"Zanini","answer":"
Let’s discuss this in detail (laughs). The first collection was a trial-and-error process, like a blind date. The next collection was our first proper date (laughs). But I feel that we are gradually approaching perfection, though it always takes time. Even in the case of my own collections, when they are finished, I love to photograph and sell the clothes. But when I look back at the whole experience again, it\u2019s far from perfect. As I continue, my relationship with the people who are responsible for the production deepens, and at the same time, I begin to see my own essence. It\u2019s natural that creating something takes time. In a way, I consider it the ultimate luxury.<\/p>\n"}]},{"interview_heading":"That resonates a lot with our philosophy at A&S and is something we can relate to very well. So, what does \u2018wearing clothes\u2019 mean to you?","interview_answer":[{"name":"Zanini","answer":"
I think it should be something you enjoy, something that brings joy to your life, and sometimes even solves problems. It also gives you a sense of security, like an armor that protects you. For instance, if you look in the mirror before going for an interview and you like the way you look, you feel more confident. So, it\u2019s both a source of joy and a problem-solving tool, don\u2019t you think?<\/p>\n"}]}]},{"acf_fc_layout":"flexible_images","images_list":[{"acf_fc_layout":"one_column","image":{"ID":27599,"id":27599,"title":"230825-45_s","filename":"230825-45_s.jpg","filesize":214050,"url":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s.jpg","link":"https:\/\/arts-science.com\/en\/editorial\/zanini_as_23aw_interview\/230825-45_s\/","alt":"","author":"1","description":"","caption":"","name":"230825-45_s","status":"inherit","uploaded_to":27595,"date":"2023-09-20 06:52:51","modified":"2024-09-04 11:39:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/arts-science.com\/en\/wp\/wp-includes\/images\/media\/default.png","width":1080,"height":1349,"sizes":{"thumbnail":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s-240x300.jpg","medium-width":240,"medium-height":300,"medium_large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s-768x959.jpg","medium_large-width":768,"medium_large-height":959,"large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s-820x1024.jpg","large-width":820,"large-height":1024,"1536x1536":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s.jpg","1536x1536-width":1080,"1536x1536-height":1349,"2048x2048":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-45_s.jpg","2048x2048-width":1080,"2048x2048-height":1349}},"comment":""}]},{"acf_fc_layout":"flexible_interview","repeater_interview":[{"interview_heading":"Indeed. In fact, we have a customer in Germany who told us, \u201cA&S is really a brand that I appreciate. There is a certain confidence I feel when I wear it, and it is kind of like my armor. That\u2019s why I really need A&S clothes.\u201d Those comments about our collection were lovely to hear.","interview_answer":[{"name":"Zanini","answer":"
Very well said. If you feel good because you like what you\u2019re wearing, you gain confidence and your spirits are lifted. That may just be my personal belief, but I think it definitely has a positive impact. I consider paying attention to one\u2019s attire as a matter of culture and etiquette. You know, I remember that my grandfather used to say that it was not appropriate to wear shorts in the city. That might seem like a very old-fashioned notion, but I am still influenced by it. And when I see people wearing shorts in Milan, I can\u2019t help but wonder, \u201dWhat on earth do they wear when they actually go to the beach?!\u201d This time, since I planned to visit Okinawa, I made sure to pack fantastic shorts and colorful short-sleeved shirts. I would never wear them in the city, but that\u2019s what makes it enjoyable. It\u2019s a sense of playfulness. Clothing should be a form of play, but I believe it shouldn\u2019t be without rules.<\/p>\n"}]},{"interview_heading":"For instance, certain places won\u2019t allow entry if you bare too much skin. And if you wear light clothing just because it\u2019s hot, you may not be able to enter these places, or in some cases, they might give you something to cover up with.","interview_answer":[{"name":"Zanini","answer":"
That\u2019s true even in Italy \u2013 you can\u2019t enter sacred places dressed like that. I don\u2019t necessarily think it\u2019s good to be too strict, but there is a certain romance to dressing appropriately for the occasion. Finding value in clothing…Clothing is both a language and a culture, and for me, it is my love and passion. I cherish \u2018wearing clothes\u2019 itself and love dress codes and rules related to clothing.<\/p>\n"}]}]},{"acf_fc_layout":"flexible_images","images_list":[{"acf_fc_layout":"one_column","image":{"ID":27600,"id":27600,"title":"230825-192_s","filename":"230825-192_s.jpg","filesize":224133,"url":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s.jpg","link":"https:\/\/arts-science.com\/en\/editorial\/zanini_as_23aw_interview\/230825-192_s\/","alt":"","author":"1","description":"","caption":"","name":"230825-192_s","status":"inherit","uploaded_to":27595,"date":"2023-09-20 06:53:55","modified":"2024-09-04 11:39:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/arts-science.com\/en\/wp\/wp-includes\/images\/media\/default.png","width":1080,"height":1350,"sizes":{"thumbnail":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s-240x300.jpg","medium-width":240,"medium-height":300,"medium_large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s-768x960.jpg","medium_large-width":768,"medium_large-height":960,"large":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s-819x1024.jpg","large-width":819,"large-height":1024,"1536x1536":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s.jpg","1536x1536-width":1080,"1536x1536-height":1350,"2048x2048":"https:\/\/arts-science.com\/en\/wp\/wp-content\/uploads\/2023\/08\/230825-192_s.jpg","2048x2048-width":1080,"2048x2048-height":1350}},"comment":""}]},{"acf_fc_layout":"flexible_interview","repeater_interview":[{"interview_heading":"Your insights are fascinating. We look forward to continuing our discussion the next time you come to Tokyo.","interview_answer":[{"name":"Zanini","answer":"
With pleasure. I\u2019m ready to book a flight to Japan anytime!<\/p>\n"}]}]}],"thumbnail_vertical":false,"thumbnail_horizontal":false,"show_on_feature":[],"show_on_pickup":[]},"_links":{"self":[{"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/editorial\/27595"}],"collection":[{"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/types\/editorial"}],"wp:attachment":[{"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/media?parent=27595"}],"wp:term":[{"taxonomy":"editorial_tag","embeddable":true,"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/editorial_tag?post=27595"},{"taxonomy":"editorial_category","embeddable":true,"href":"https:\/\/arts-science.com\/en\/wp-json\/wp\/v2\/editorial_category?post=27595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}